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G325
  Critical Perspectives Section B Mark-scheme 
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Explanation/analysis/argument 
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Use
  of examples 
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Use
  of terminology 
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Quality
  of Written Communication 
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Level
  4 
(16-20
  marks) 
(16-20
  marks) 
(8-10
  marks) 
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Candidates adapt their
  learning to the specific requirements of the chosen question in excellent
  fashion and make connections in order to present a coherent argument. The
  answer offers a clear, fluent balance of media theories and knowledge of
  industries and texts and informed personal engagement with issues and
  debates. 
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Examples of theories,
  texts and industry knowledge are clearly connected together in   the
  answer. History and the future are integrated into the discussion with
  conviction. 
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Throughout the answer,
  material presented is informed by contemporary media theory and the command
  of the appropriate conceptual and theoretical language is excellent. 
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Complex issues have been
  expressed clearly and fluently using a style of writing appropriate to the complex
  subject matter. Sentences and paragraphs, consistently relevant, have been
  well structured, using appropriate technical terminology. There may be few,
  if any, errors of spelling, punctuation and grammar. 
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Level
  3 
(12-15
  marks) 
(12-15
  marks) 
(6-7
  marks) 
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Candidates adapt their
  learning to the specific requirements of the chosen question   well,
  in the main. The answer offers a sensible, mostly clear balance of media
  theories and knowledge of industries and texts, with a proficient attempt at personally
  engaging with issues and debates. 
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Examples of theories,
  texts and industry knowledge are connected together in places, and a clear
  argument is proficiently developed in response to the question. History and
  the future are discussed with relevance. 
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Material presented is
  mostly informed by contemporary media theory, articulated through use of
  appropriate theoretical terms. 
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Relatively
  straightforward ideas have been expressed with some clarity and fluency.
  Arguments are generally relevant, though may stray from the point of the
  question. There will be some errors of spelling, punctuation and grammar but
  these are unlikely to be intrusive or obscure meaning. 
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Level
  2 
(8-11
  marks) 
(8-11
  marks) 
(4-5
  marks) 
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Candidates offer a
  response to the topic area with limited ability to adapt to the specific
  requirements of the chosen question. A partially coherent, basic argument is
  presented. 
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The answer offers some
  examples of theories, industry knowledge and/or texts and debates, with some
  basic evidence of an attempt to connect these elements. Inclusion of history
  and/or the future is limited. 
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Some of the material
  presented is informed by contemporary media theory, articulated through a
  basic use of theoretical terms. 
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Some simple ideas have
  been expressed in an appropriate context. There are likely to be some errors
  of spelling, punctuation and grammar of which some may be noticeable and
  intrusive. 
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Level
  1 
(0-7
  marks) 
(0-7
  marks) 
(0-3
  marks) 
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Candidates offer a
  response to the topic area, with a limited degree of clarity. Personal
  engagement with the topic is either absent or implicit and there may be
  inaccuracy or a lack of conviction in presenting the response. The answer may
  be incomplete and/or lack relevance. 
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A narrow range of
  examples related to texts, industries or audiences is offered. Inclusion of
  history and/or the future may be missing. 
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Contemporary media
  theory is either absent or evident to a minimal degree. 
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Some simple ideas have been
  expressed. There will be some errors of spelling, punctuation and grammar
  which will be noticeable and intrusive. Writing may also lack legibility. 
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Thursday, 14 April 2016
A2 G325 Section B markscheme
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